Listen to how General Mills manages 25 Twitter accounts #socialtoolkit

by Jason Yarby on May 04, 2015
Less than 100 seats left for our 17th conference, Social Fresh 2015, in Tampa, Sept 23-25.

Featured speakers include Chris Brogan, Jay Baer, Sarah Evans, Scott Monty, Twitter, Priceline, Patron, American Eagle, The Today Show, Buffer, Dannon and more.
>> Reserve your seat today

Social Toolkit 25: Social Media the Big Brand Way with Kevin Hunt. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later.

Brought to you by:

The internet's easiest Lead Gen and landing page platform.
Performance marketing solutions to reach & convert your audience on social
The social media easy button for small business.
Where social marketers go to get inspired.

Kevin Hunt, a tried and true veteran of the industry has managed corporate social media strategy, content and engagement for the Global Communications team at General Mills. He also provides social media guidance to the company’s various brand marketing teams, such as Better Crocker, Pillsbury, Yoplait, and more. We discuss Spredfast, DivvyHQ, Cozi, Paper, Nuzzle, Everyone Social, content discovery, and employee advocacy at General Mills.

  • App of the WeekBlippyBot, tweet at @BlippyBot, with a popular search term, and BlippyBot will tweet you a GIF back. Tweet BlippyBot, outsource your GIF’n.
  • Social Media the General Mills way
  • Managing 20-30 brands and marketing teams on a daily basis…including the Pillsbury Doughboy
  • How the entire team is utilize Spredfast for publishing across the enterprise
    • Providing effective customer service across the team
    • The systems of the General Mills Community Management team
  • How General Mills stays organized as a team
    • DivvyHQ for editorial and planning purposes
    • Google Drive
    • Cozi (an interesting app for allowing organization between the family)
  • Kevin’s process of content discovery
  • Employee Advocacy at General Mills
  • Find Kevin online: @kevin_hunt

If you have not already subscribed to get the latest episodes of the Social Toolkit podcast, you can do that on iTunes here, or search for the “social toolkit” on the podcast app of your choice.

Post Author

Director of Strategy for Social Fresh, Founder of The Wild Letters. Frequent Traveler. Sartorial. Lots of Coffee. A serious weakness for new experiences. #CharityIsSexy...

  • http://www.BenBrausen.com/ Ben Brausen

    Scaling your social programs can be challenging. Managing only 25 Twitter accounts would be a joy. Currently managing over 200 is a bit of a challenge.

  • http://www.BenBrausen.com/ Ben Brausen

    Scaling your social programs can be challenging. Managing only 25 Twitter accounts would be a joy. Currently managing over 200 is a bit of a challenge.

  • http://SalaryNet30.com Alice Diaz5

    My Uncle Evan got a new yellow Chevrolet Camaro Z28 only from working parttime off a macbook air.original site on my` prof1Ie`

    gvbfb