10 Free Tools For Monitoring Your Brand's Online Reputation

by Dan Virgillito on Oct 28, 2013
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online_reputation_managementDo you pay attention to what people say about you on the internet?

Occasionally Googling the name of your company, product or service might not be enough.

The time to start managing your online reputation is before it becomes a problem.

If you want to take a more proactive approach and be notified whenever something positive or negative comes up, here is a list of free tools you can use to take control of your digital presence once and for all.

You can use them to monitor not only what people say about your brand, but also your competitors’ reputation and any other type of mention that can interest you.

1. Google Alerts

Yes, good old Google Alerts always come in handy. Most of you have probably tested Google Alerts before. If not, keep reading.

As lots of people get access to content related to your brand through Google searches, it is great to setup a basic Google Alert to get instant, daily or weekly emails about new web pages and posts that contain keywords of your personal interest.


It’s very easy. Just go to google.com/alerts and fill your brand name search query. You can select which type of content you are looking for, your preferred update frequency and quantity. Google Alert will update you and keep you informed about new mentions on the web.

Make sure you add a very specific search query and select the appropriate channel, otherwise you will end up receiving too many alerts in your email inbox.

For instance, Social Fresh might want to monitor this list of terms for their Google Alerts:

  • “Social Fresh”
  • socialfresh
  • socialfresh.com
  • socialfreshconference.com
  • “the business of social media”

2. Tweet Alarm

More than 5,000 tweets are shared every second. You can search the ones that are about you via Twitter Search, but if you want to create an automatic monitoring system, Tweet Alarm is the perfect solution.


This useful “Google Alert for Twitter” will send you email alerts whenever someone tweets about your brand, products or anything that interests you. Registration is required.

3. Hyper Alerts

If your Facebook page is an important part of your strategy and digital presence, there is an online tool that will help you monitor their activity and get instant email notifications.


With Hyper Alerts, you can get unlimited updates and you don’t need to be a page administrator. This means you can also use it to monitor competitor pages via email alerts.

4. Social Mention

If you have a large company with hundreds of daily mentions across the web and a recognized brand, Social Mention can not only help you track them, but also analyse data from several sources to understand what’s their sentiment and their origin.


With Social Mention, in fact, you can see whether your brand sparked conversations on social media, what is the author/mention ratio, your influence score and the sentiment coming from people.

5. Pin Alerts

You know Pinterest is becoming an increasingly influential platform, especially in some industries. Knowing what’s being shared about you can be very important for your reputation. Wanna know when someone pins something from your website?


With Pin Alerts you can setup a quick and easy alert that will notify you via email in a matter of minutes whenever a new pin comes up.

6. Topsy

Here comes a great social analytics tool: with Topsy you can scan the whole web looking for mentions of your interest. What sets this service apart is the fact that it has indexed every tweet ever posted.


If you are looking for a mention tracking tool that goes back to 2006, Topsy is a great option.

7. If This Then That

You probably heard about If This Then That, a relatively new automation tool that allows you to “put the internet to work for you”. You can connect several online platforms and devices between them, so that you create a so-called “recipe”, an automation script that can help you get notifications, deals, content backups and much more. You can also select one of the public recipes and replicate what other people are doing with IFTTT.


When it comes to online reputation management, this service can be very useful too. Browse recipes to find the best one to monitor your favourite platform and keywords.

8. Übersuggest

Google Autocomplete is probably one of the most underrated sources of good and bad reputation for businesses and brands of all kinds. Whenever you type something on Google, Autocomplete results appear in the search bar dropdown: this is basically the first impression you make with thousands of people.

ubersuggest (1)

Übersuggest tool shows you several variations of your Autocomplete values, sorted alphabetically. Not only does it provide the basic brand results, but it also shows any result may come up when users type a letter after your name.

9. Monitor complaint websites

Do you want to make sure nobody is defaming you on complaint sites? Having your brand (be it your personal or company name) appear in one of those websites is one of the worst things that can happen to your business.


With this custom search box you can inspect more than 40 complaint sites. It can also represent a very valuable tool to do market research and prevent future complaints from customers and business partners.

10. Image Raider

Sometimes a picture is worth one thousand words. Is somebody using your images? With Image Raider you can perform an automated reverse image search and discover websites talking about you without mentioning your name and people stealing or distorting your pictures.


Just add the url of the images you want to monitor, or upload the files. The system will then perform an automated search and alert you via email whenever something significant gets indexed. Pay with a tweet system for small submissions. A premium paid service allows you to monitor hundreds of images.

What would you add?

Is there any other online tool you use to monitor your reputation? Feel free to share it in the comments below.

Post Author

Dan is a freelance content strategist with a passion for social media, good storytelling and all things digital....

  • http://socialfresh.com/blog Jason Keath

    Image Raider looks pretty sweet. Badly needed tool considering how easy it is to rip off images these days.

  • Daniele V

    Definitely! A similar tool is TinEye

  • Ian McKendrick

    Great Article – Many thanks for the heads-up!

  • Daniele V

    Thanks Ian

  • https://plus.google.com/108478071979063962649/ Michael Cunningham

    This is a good list. I see a couple of tools I’m going to have to try. Thanks Daniele.

  • Veronica

    I love this list! As the brand manager for the talent acquisition team at Vocus (follow @VocusCareers), I am constantly monitoring what is said about our company as an employer. It’s great to know there are many free tools in addition to what I already use. I noticed that TwiLert isn’t mentioned, that’s what I use to monitor mentions of Vocus related to our employer brand. Is that because Twitter Alarm is better? How so?

  • Tolani Whatsshelike

    Pretty handy – as those before me have surely said, but thanks all the same!

  • Daniele V

    TwiLert is a good tool, but it has a 3-day free plan only

  • Daniele V

    Hi Michael, you’re welcome

  • Daniele V

    Thanks for reading

  • aussiewriters

    Excellent! I have a couple of new ones to try. Already using Google Alerts, ITTT, which are very efficient. But now I will check out the rest. Thanks for sharing such useful tips:-)

  • Daniele V

    My pleasure

  • Tele

    If you name Google Alerts on #1, then have a look at “Talkwalker Alerts” and put it to the top. It’s way better and you can even import your existing Google Alerts…

  • annie

    Great article. Loved it. annie

  • Lori Siegel

    Good list of resources. Can you share your thoughts on how
    you drill down to capture mentions/sentiment for specific areas of employer
    brand monitoring? With large brands especially, we find there’s so much noise to filter through to get to the meat of what we want to monitor.

  • Daniele V

    Hello Lori, thanks for your comment. For very large volumes of content to monitor I recommend paid social media monitoring solutions (e.g. BrandWatch, Strixus etc.)

    However, you can tweak the free tool searches to get more relevant results. Examples:

    1. Instead of using a brand name, use a product/service name
    2. Come up with relevant searches like “I bought NAME…”, “I think NAME…”, “NAME is…” etc.
    3. Monitor only high risk sites

    Hope this helps!

  • Angharad Jones

    Great article, I wish there was one tool that does it all, someday…! Thanks Dan

  • http://www.hisocial.com/ Hisocial

    Thanks for sharing the list Dan. Since it’s obvious we can’t use all of these as it might be time-consuming, would you recommend any one of these in particular? Did you have experience in using them all and can you decide which one is the most comprehensive one?

  • Daniele V

    Each one has its own unique features. If you want to set up a basic monitoring I would suggest Google Alerts, Image Raider and a one-time Übersuggest scan.

  • Daniele V

    There are ad hoc services for that :)

  • Daniele V


  • Matt Coffy

    Each of these monitoring tools has their own amazing features. If only it’s possible to have these all integrated into 1 mother monitoring system, it’d all be perfect. Thanks for compiling this great pool of info, Dan. Cheers!

  • Steven W. Giovinco

    Great list of online reputation management monitoring tools. Google Alerts is simple to implement; the others are helpful if more depth is required. It would be nice one day to have a complete dashboard that combines search and social media.

  • Jakob Andersson

    What paid tool would you recommend for “Online Reputation managment”? What is the biggest difference between the paid and free?

  • http://socialfresh.com/blog Jason Keath

    I would take a close look at Trackur (http://www.trackur.com/). The biggest difference between free and paid is simply quality and history. You get a better product with paid and you get a deeper toolset to look at more data and farther back in time.

  • http://www.facebook.com/writeinaaronarsenault Aaron Arsenault

    Thank you for the image raider referral.

  • Rosie

    Hi Dan, this is a really helpful list. I know you wrote this a while ago now so not sure if you’re still checking these comments but I had a question…I need to keep track of when a particular brand name is mentioned on Facebook but I only need to monitor when it is mentioned on 4 particular pages (which I do not manage). I don’t need to get notifications if the brand has appeared elsewhere on Facebook. Is there a particular tool you’d recommend for this? Thanks for your help!

  • Kristina Gartner

    Thanks for the heads up Dan! Very informative article! :)

  • sumit

    have any tool please tell me

  • sumit

    have any tool please tell me

  • https://incrediblejourneytopeace.wordpress.com/ kumar Sonu

    thanks for sharing very useful content.

  • Pawan Mandav

    Nice collection of online reputation management monitoring tools.

  • Gloria

    This is really great list! But the problem starts when you want to have all these things, sources, data, graphs in one place to save your time and become more efficient. Not free, but low-cost (pricing starts from $49) and with a free trial option is Brand24 tool. There you can find every mention about you, your brand, company, competitors or just something that you’re interested in. Facebook, Twitter, Instagram, YouTube, blogs, microblogs, articles, forums etc. all data in one clear panel. Trying it for two weeks is absolutely free, just check it out and see what you can do :)